EXPERTLY DESIGNED BRAND ASSETS YOU’LL BE PROUD TO USE
In many cases, your marketing materials are the very first interaction someone has with your brand. Well-crafted visuals don’t just look good; they communicate trust, clarity, and credibility before a single word is read.
Thoughtful design and copy helps your message land. It guides the eye, builds intrigue and highlights what matters most; making complex ideas easier to understand. Whether it’s a brochure, advert, website, or simply a business card, we will ensure your audience instantly knows who you are, what you offer, and why it should matter to them.
Consistency is just as critical. Professionally designed marketing materials create a cohesive brand experience across every touchpoint. This consistency builds recognition over time and reassures your audience that your business is reliable and worth their attention.
Most importantly, good design and copy support your goals. They encourage engagement, build confidence and drive action. In a crowded marketplace, design is often the difference between being noticed and being remembered. Investing in well-designed marketing materials isn’t an extra - it’s an essential part of growing a brand that people trust and connect with.
EXPERTLY CRAFTED:
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As part of our brand development service, logo design is an exciting phase for your business and is the very beginning of building a memorable brand. We work closely with you, to create something representative of your character and values, that you’re genuinely excited to unveil to the world.
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We’re a little ‘American Psycho’ when it comes to business cards. It all matters - the typography, the layout, the colour, how much detail you include and choose to withhold, the card stock and finish… Your business card speaks volumes about your business. We’ll be delighted to make sure you’re not the person who gives out a bad card.
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Brochures can be a crucial way to showcase your proposition or product portfolio. A well written and carefully designed brochure simplifies your offering and tells your customers exactly what they need to know in order to choose you. We can provide both a design and copywriting service for brochures.
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Website design doesn’t only provide a better and more seamless user experience, it’s another way to present your brand identity and make the most of your digital real estate. Mirroring your agreed brand identity, we design websites that look good and guide your visitors to the information they need. We can supply designs and wireframes to your chosen digital developer and work with them in finessing the final site.
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Packaging creates a sensory experience and is part of the reason people choose your product. Good packaging design requires careful consideration of spatial composition and attention to both design and copy elements, to make sure it includes everything necessary, without overwhelming the eye. We supply packaging designs that do justice to the product inside.
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As well as flyers and hand-outs, sometimes you need your brand identity to appear on less conventional items. We’ve created designs for T shirts, bags, umbrellas and more. The key to their success is choosing a meaningful product for the right audience and making sure the design stands out for the right reasons.
“Chrissie listens, she contributes and she tests. She understands a brief and translates it creatively into images and copy that I love. I’ve had so much positive feedback from clients and contacts who have seen the results of her work and that of her team at Black Hare.”
WE TAKE THE BRIEF IN DETAIL
We don’t embark on a creative project without all of the information we need and we get this first hand. You can expect a detailed scoping session where we make sure that we have all the contextual background and supporting content needed, so that when we deliver your creative material, we get as close as possible to , without the need for multiple amends.
COPY AND TONE OF VOICE
Sure, you could save money and ask Chat GPT to write you a couple of paragraphs for your website or brochure, but how well does AI know your business and the audience you’re trying to communicate with? Good quality and genuinely authentic copywriting still matters because it connects with people on a deeper level. Clear, expertly-crafted copy doesn’t just explain what a product, service, or idea is; it communicates why it matters - and that needs a human touch.
By using the right words, tone and structure, the right copywriting cuts through noise, holds attention, and guides readers toward a desired action, whether that’s making a purchase, signing up, or simply changing their perspective. Without strong copy, even the best ideas can be overlooked or misunderstood. Thoughtful language that’s tailored to your brand’s character and values makes your marketing relatable and showcases a unique tone of voice. In a world where people are constantly scrolling, skimming and becoming overwhelmed by choice fatigue, evocative and good, honest copywriting can be the difference between being ignored and being remembered.
DELIVERING THE UNCONVENTIONAL.
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ALTERNATIVE MARKETING & SATIRE
At Back Hare, we love a brief that requires something a little different. All too often, marketing content is dry, uninspiring and pretty boring. Thinking outside of the box to create something that really stands out is a challenge we love to face - whether it’s a quirky email campaign, a tongue in cheek social media campaign or simply advertising that cuts through the noise with something unexpected and unconventional. That’s our bag. Even if you’re all out of ideas, as long as you know you want something a little different, we’ll come up with some options to set you apart.
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BIOGRAPHICAL COPY & PR
They say everyone has a story to tell, but not everyone is equipped with the writing skills to tell it in a compelling and entertaining way. If your lifestory is integral to your business and how people perceive it, then we can help you bring that story to life. With a wealth of experience in copywriting, fiction, editorial and interview based features of the rich and famous, we know how to weave a rich and intriguing narrative to grip and inspire readers. We can supply expertly written personal biographical features for PR use and even copy to level up the ‘about’ page on your website.
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PROGRAMMES & SOUVINIRS
When you go to the trouble of organising a high profile event, a good programme is a must-have. Not only does it allow people to follow the event and provide crucial information, but in many cases it becomes a souvinir. This is the especially the case for events that feature celebrities, where people like to collect autographs. Other events where programmes and guides are indispensible are high profile black tie events, charity fundraisers, auctions, seminars, expos, trade shows and concerts. We’ll take the time to ensure not only great design and copy, but accuracy of content.
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PERSONAL BRANDING & GRAPHIC AVATARS
How do you differentiate your personal branding from everyone else’s? Thinking creatively is key and we’ve worked with many clients to position them using more unconventional methods, from graphic avatars and trademarks to public profile building using interviews, appearances and media placement. All these and more can be used to differentiate yourself in an extremely noisy marketplace where it’s easy for your message and presence to be lost. We work closely with our clients on personal profile and brand building projects, ensuring synergy and integration with wider marketing.