UNLOCK THE POWER OF LUXURY FUNDRAISING EVENTS
We’ve worked closely with charities for years, to assist them with building a vital community presence and a strong supporter network on a local and national level. Events are especially valuable tool for charities to leverage in creating awareness for their cause and of course to raise vital funds. We’ve been behind several black tie fundraisers, charity fun days, charitable product and service launches and associated publicity drives. So whatever you have in mind for your charity event, or even if you’re not sure but want to explore some ideas, we can consult with you on an event that really makes a difference to your reputation and income generation.
Charities typically rely on two types of income streams - those that stem from grants and government support (typically risky and unpredictable) and those that are self-generated by initiative and engagement with supporters and local communities. Event based fundraising is a vital part of this type of revenue stream and many charities hold annual galas that not only provide a huge boost to supporter donations, but make some necessary noise in the community by way of PR and publicity - reminding everyone of what they do and why they’re here. Events allow charities to educate supporters and would-be supporters; keeping them in the loop on developments; celebrating successes; informing them about planned projects and initiatives; and asking for continued financial support for their ongoing work. Our charity events are not only profitable for charities but they are informative, fun and a crucial part of the marketing mix. Read more on this in our blog about turning events into sustainable income for not-for-profits.
HOW IT WORKS:
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Where possible, we operate charity events on an extremely low risk, low investment basis; which means they're almost guaranteed to be profitable. Working with trusted suppliers who guarantee flexible terms and extended cancellation policies, this gives charities enough time to sell the required amount of tickets to make the event viable and profitable.
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Our fees for charity events are fair and affordable and are based on an initial engagement fee followed by a commission based on your profits. The engagement fee is quoted separately for each client and is comparatively very low compared to weddings and corporate events; this fee is dependent on the event scale and initiates the extensive planning process we undertake. After the event, we charge a balancing payment of 30% of the total raised - our commission, payable within 14 days. It’s in our best interests to make the event as profitable as possible, to help your cause and cover the work that we’ve put in.
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Sourcing suppliers for charity events takes a careful approach, balancing quality and cost-effectiveness so that there’s no compromise on the event’s impact and quality, but you get access to the best possible prices we can find for everything you need. These savings are passed in their entirety to you - we never take commission fees from suppliers and are dedicated to saving you money in order to maximise your charity’s revenue.
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The success of charity event begins a long time before it takes place. With our experience in PR and our media links, we’ll look for ways to promote your event and get the right bums on seats, to in-turn impact your post event publicity and coverage. We can write and distribute pre-event press releases on your behalf; advise on social media promotion strategies; handle ticket sales and circulate post-event photography and publicity.
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People who attend luxury charity events expect to have a great time and we aim to deliver this with our event design and procurement of stand-out suppliers and products. Through everything from food and drink to entertainment and atmosphere, we work tirelessly to create a truly memorable occasion that people will want to support year after year. We ensure every opportunity for you to tell your charity’s story and engage effectively with your supporters, a key part of any charity event.
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We’ll be there to set up your event, we’ll be by your side to manage it and we’ll be in attendance until the last person leaves. Everything is taken care of - making sure timings run to plan, suppliers are delivering as expected and people are having a gerat time; leaving you to engage and network with your supporters and maximise earning potential for your charity.
The most popular form of regular charity fundraiser is a black tie dinner. We’ve worked with multiple charities on these events, many of whom have turned the event into an annual affair and a key part of the local social calendar. These types of events typically attract high-net-worth individuals who are more likely to make substantial donations and support your charity. As well as any revenue generated from ticket sales (although this generally covers the cost of running your event), black tie dinners present invaluable opportunities for on the night fundraising, through things like auctions, raffles and engagement with new donors.
In addition, a black tie dinner is an ideal platform to share success stories and challenges through videos and speeches, that connect the audience to the cause on a deeper, emotional level, further maximising the potential to generate revenue and create lifelong supporters. A well-planned and successful charity black tie dinner will place great emphasis on creating a fabulous experience for guests in the form of high quality and delectable food and drink, first class entertainment and an unforgettable ambience, by using a carefully selected premium venue, suited to the charity and the audience. As your dedicated charity event partner, we can ensure all of this and more.
RAISING MONEY AND RAISING SPIRITS.
“When planned strategically and delivered effectively, these events offer more than just donations on the night—they can become a cornerstone of your long-term fundraising strategy.”
CASE STUDY: HEADWAY DERBY
“Chrissie conceived, planned, marketed and delivered Headway Derby’s first black tie fundraising event to great success. This was a concept we were totally unfamiliar with, but she made it such a successful event that it has continued to be an annual major fundraising event for the organisation. She sourced our venue and suppliers, managed the budget carefully, created table plans and helped to co-ordinate an auction. The event created not only an additional source of revenue for Headway Derby, but much needed PR and awareness for the struggles of those living with the effects of brain injury. In addition to this, Chrissie also helped develop a long term publicity strategy and some very effective promotional materials to raise awareness for the charity at an incredibly vital time. Chrissie’s involvement with the charity has made a huge difference to Headway.”
Paul Clarke, Manager, Headway Derby
