A good PR campaign requires a team to be quick off the mark, as well as creative and considerate of the bigger picture. That’s why we treat PR as one discipline within the broader marketing mix and it’s why it’s included in our marketing retainer packages. PR works best in harmony with your overall marketing plan.
It’s worth remembering that PR isn’t just about press releases and newspaper coverage anymore. Today’s digital publicity crosses way into the marketing discipline and reaches audiences virally; through real time events; via other people’s blogs and across social media platforms. If your business needs to generate publicity for whatever reason, we’ll take a look at your objectives and figure out the best way to put you in the limelight. We may not take the route you’d expect!
The negative flip side to digital communications is that bad news travels as fast as good. So what happens if you hit the headlines for reasons you weren’t expecting and you need to change the conversation or focus on damage limitation? We can handle crisis communications too.
It’s not something any business owner wants to prepare for, but being able to respond to negative publicity in a timely, calm and professional manner when your name is at stake, will make the world of difference when it comes to repairing your reputation. You can leave all of that to us, we’ll see to it that as little damage as possible is done and begin the careful work of bringing positive stories back into the limelight. Crisis communications management is available as an ad hoc service or as part of our tailored PR and marketing retained packages.
With our retained services, you can leave the Black Hare team in charge of developing and implementing innovative and impactful digital strategies to develop your brand’s image and nurture its online reputation.
Social Media services include:
Business & Personal PR
Social Media & Digital PR
Event PR
Product Launch Publicity
Awards Entry Management
Crisis Communications