ADGEEK: KIDMAN DOES MEERKATS!
So we’re a little late with our ad of the month for October – but that’s because we were pretty undecided, nothing much floats our boat this month. That’s probably because it’s the October lull, the calm before the Christmas storm and the seasonal batttle of the adverts.
But then we spotted Compare the Market’s latest effort, starring none other than screen legend Nicole Kidman. We were a little stunned at first. Is this really her or some (much younger looking, by the way!) lookalike? Would the Oscar winning actress who usually only commits to projects of significant artistic merit, really sign up to star alongside Sergei and Aleksandr in an ad for insurance comparison?! The mind boggles.
We’re not sure if Ms. Kidman is hard up at the moment or whether she just needs some PR in the UK, but this just goes to show that even the most discerning of film stars can be bought for promotional purposes of a cringeworthy nature. No-one bats an eyelid when she appears in Chanel ads, because that’s just so Kidman. But Compare the Market? We’d just like to know how much she cost!
So if you haven’t seen it yet, here’s the ad. If nothing else it will make you chuckle. It’s like watching an even weirder scene from Moulin Rouge where Satine’s love interest ends up being a small mammal from the savannah.
Watch Nicole frolic with Meerkats!