Taking your brand right to your customers and making some noise in their faces, is a bold and effective way to market. But it takes careful consideration to get it right.
Remember – a hare in the field, is worth ten in the office. In other words, you can plan and speculate on the effectiveness of an experiential campaign idea until the cows come home; but without the advice and strategic direction of someone who knows field marketing inside and out, your campaign could fall flat on its face when it leaves the confines of the office.
We’ve seen it all – our experience in experiential marketing has seen us working on campaigns for Nescafe, Aero, Powerade, SoBe, Cadburys, Phillips, Juicy Couture, Revlon, Pop Beauty, Coral, Gatorade, Mitsubishi, Mercedes, Smart, Virgin, Aquafresh, Flash, Nature Valley, Haribo, Visa, Sony, Magnitone, Nintendo, Sanex, Angostura, Black Bottle, Britvic, Lebara, The Times, Tussauds, Uncle Ben’s, Johnson’s, Aveeno, Magnitone, Oral B, Clairol and that’s not an exhaustive list.
These campaigns have included wet and dry sampling, trade and public show stands, demonstrations, gaming and interactive activities, costume character events, surveys, market research and data capture initiatives.
We understand how and why things go wrong in practice and can advise and help brands to plan a successful and cost effective campaign that not only ties in with the wider brand objectives, but is well received by the public or trade and gets them noticed for all the right reasons.
We can provide:
- Experiential strategy & planning
- Props, costumes and branded goods
- Supporting collateral, stands and POS
- Logistical support
- Mystery shoppers
Read our advice blog on experiential, to get started!